GOA was Instrumental in showing first my agency & then my in house team how to do best in class paid search. It’s a to do list of how to succeed in paid search. 140% improvement to ROI in the first 5 months.”

Since adopting GOA across our paid search accounts we have been able to save a significant amount of time in account hygiene and optimisation tasks that would usually take hours to identify. This means that our paid search teams can spend less time working on repetitive hygiene and optimisation tasks and have more time to work on higher-value tasks such as testing and strategy. The end result is better performing paid search campaigns, happier clients and happier staff."

With Paid Search continuously evolving to a world full of data, automation & machine learning, it’s more difficult than ever to understand how effective your setup & investment is. To succeed, you need a governance tool that surfaces actionable insights to driver the best performance. GOA does just that."